Jun
20
There’s nothing like Australia
Filed Under Culture, Destinations, Marketing
Tourism Australia has come up with a new campaign for promoting the country. I suppose you still remember ‘Where the bloody hell are you’ campaign. Compare the new video to it and say which you think works better. And if you’d like to learn more about the campaign, there’s information provided about it here (http://www.media.australia.com/en-au/mediareleases/default_4416.aspx) The press conference video explaining the rationale is to be found here (http://www.media.australia.com/en-au/4444.htm) and the promotional video here (http://www.media.australia.com/en-au/4443.htm). And the new website is here: http://www.nothinglikeaustralia.com/index.htm. Enjoy it.
